"TRUPAINT IS everything you’d expect from a premium and eco friendly paint”.

PROJECT

Trupaint by Behr

COURSE

Package Design 2

INSTRUCTOR

Thomas McNulty

KEYWORDS

Trust

Connectivity 

Friendly

CATEGORY

Packaging & Branding

BACKGROUND

The design objective was to create a new line of product of sustainable powder paint packaging for Behr called “Trupaint,” which communicates Behr’s values and establishes a more unique and sophisticated look for this product line.

APPROACH

The packaging is made up of thick recycled and eco-friendly paper material. The paint boxes are inverted on the inside for a better holding grip. 

The unique paint color on the inverted panel makes the manufacturing cost-friendly and makes the bottle color easy to identify from a far distance at a store shelf.