![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1639577397655-K1N3ZOTYK8TXEMMA2LTY/trupaint_website_1-05.png)
"TRUPAINT IS everything you’d expect from a premium and eco friendly paint”.
PROJECT
Trupaint by Behr
COURSE
Package Design 2
INSTRUCTOR
Thomas McNulty
KEYWORDS
Trust
Connectivity
Friendly
CATEGORY
Packaging & Branding
BACKGROUND
The design objective was to create a new line of product of sustainable powder paint packaging for Behr called “Trupaint,” which communicates Behr’s values and establishes a more unique and sophisticated look for this product line.
APPROACH
The packaging is made up of thick recycled and eco-friendly paper material. The paint boxes are inverted on the inside for a better holding grip.
The unique paint color on the inverted panel makes the manufacturing cost-friendly and makes the bottle color easy to identify from a far distance at a store shelf.
![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1639577947174-WNATFDUY7GL9B61Z0EQJ/Trupaint_Group_withbrush.png)
![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1639578406455-I2XJUNHLD77E1YE1Q87Q/trupaint_3-07.png)
![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1639578166454-AVALMBCV98NKLQ60W5BK/trupaint_website_2-06.png)
![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1639578505532-JR3XK2B62VU1SW7A4NWW/Trupaint_Group_powder.png)
![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1639578047316-31M12U9U755CU5QHLJ96/Trupaint_Group_closeup.png)