![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1635927677192-A11IFTOVR4JUHP48X7FR/Power-Tools_1.png)
Power Tools by Mrs. Meyers
"There is no need to be reliant on someone else to do it for you”.
PROJECT
Power Tools
by Mrs. Meyers
COURSE
Package Design 3
INSTRUCTOR
Thomas McNulty
FEATURED ON
KEYWORDS
Empower
Accessible
Retro
CATEGORY
Branding and Packaging
BACKGROUND
The objective of this project was to choose a brand that is not known in the category of power tools, that does something different, and create a new look for it.
Mrs. Meyers is a brand known for its home cleaning products in the USA which are made with plant-derived ingredients, essential oils, and another thoughtfully formulated ingredient
APPROACH
I chose Mrs. Meyers to create a new line of power tools specifically designed for women which are easy to use, light in weight, and have soft-grip handles that perfectly fit smaller hands.
I chose a design that was inspired by the 80’s retro style because the ’80s was a start to women being given more equal opportunities like men whether it was striding in their continued education or their advancement in political power.
![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1639119565623-9FH3S5GRKPBXEHFSMTBP/Website_SketchFormat_powertools-02.png)
![RadialSaw_new_UPDATED.png](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/2cb6d530-9be2-4ac7-8701-f64c0ffe4313/RadialSaw_new_UPDATED.png)
![Powerdrill_new_updated.png](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/3333b9bb-032f-42f7-813d-3c84705523d5/Powerdrill_new_updated.png)
![Scredriver_new_updated.png](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/e4ca6abe-ef2f-4f75-bbf0-7b70c23617a6/Scredriver_new_updated.png)
![](https://images.squarespace-cdn.com/content/v1/6175cb5f7eec6f761c022dc4/1635931982206-0PZEJRZUPBNPJXW8822I/Group_Powertools_edited.png)
WHAT’S UNIQUE?
I chose a design that was inspired by the 80’s retro style because the ’80s was a start to women being given more equal opportunities like men whether it was striding in their continued education or their advancement in political power.