"I was in war; I cried when they took me in the Navy. That’s the last time I cried”.

PROJECT

Hope for Peace

COURSE

Branding Strategies

INSTRUCTOR

Thomas McNulty

KEYWORDS

Impactful

Powerful 

Growth

CATEGORY

Branding & Editorial

BACKGROUND

The design objective of this group project was to create brand guidelines for an exhibit— The End of World War II and The Birth of United Nations, which took place at The SF War Memorial. Six designers worked on this part of the project for over five weeks, and another designer and I led the team. 

APPROACH

We crafted a brand that has a timeless feel to represent events that happened 75 years ago— events that are forever etched in our history books.

We wanted the design to be bold and clean, complementing the colors and design inspired by the City of San Francisco during that time.