"WE BELIeVE THAT EXTREME ATHLETES NEED EXTREME PRODUCTS”.

PROJECT

Volt Retail Store

COURSE

Package Design 4

INSTRUCTOR

Thomas McNulty

KEYWORDS

Energetic

Bold

Hi-Tech

TEAM MEMBERS

Amy Borinshetyn

Rolando Etorna

Jennifer Wittor

Rita Baixas

Manishka Khanna

CATEGORY

Branding & Packaging

BACKGROUND

The objective of this project was to create an entirely new retail store brand image and extensive product line. As part of the assignment, we had to consider developing a primary parent brand and several support sub-brands that offer different price points, selection of merchandise, etc.

APPROACH

 In a group of 5, We came up with a brand named Volt. It is a one-of-a-kind retail store offering various goods and services an extreme sports enthusiast or professional needs. We provided the equipment, technology, nutrition, hygiene, and wellness products and catered explicitly to extreme sports participants. 

We chose a design inspired by a bold and high-tech style that would complement its target audience of extreme sports enthusiasts.