"IF YOU LOVE TO EAT WE LOVE TO COOK”.

PROJECT

Kbob’s Re–branding

COURSE

Branding Principles

INSTRUCTOR

Andrew Cambouris

KEYWORDS

Trust

Quality

Value

CATEGORY

Branding

BACKGROUND

The objective of this conceptual project was to choose a social media company and redesign its corporate identity and identity system. Guided by the knowledge and information I learned in the research phase, I developed a new visual identity system and implemented it in its brand applications.

APPROACH

For Customers, Kbob’s serves authentic North Indian food and was the first to–go restaurant in Ahmedabad, India.

This brand redesign focuses on building recognizability, cost managing the way to profitable growth, and adding good value to the brand with a color palette specific to the kebab colors.